There's
an old saying in the Real Estate industry...
the most important thing you can do to attract
customers is to make improvements that enhance
the curb appeal of your home. The same holds
true for transit systems. One of the best
ways to attract customers is to make sure
your system has excellent curb appeal. Curb
appeal starts with the bus stop... the "front
door" to your system. A recent court ruling
provides transit agencies with a new incentive
for examining the curb appeal of their bus
stops. |
Suburban bus stop lacking
"curb appeal" |
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Is there a silver lining to this ruling? The answer is quite possibly yes! The concern about bus liability should be encouraging many transit systems to take a fresh look at everything in and around their bus stops including amenities, access, information displays, etc. Improvements in one or more of these categories will make the stops more customer friendly, which in turn will have a positive impact on ridership.
Bus stop with good
"curb appeal" |
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The question is how to get started. A typical medium-size
transit system has between 500 and 2000 stops. Many
of these systems simply don't have the staff to
tackle this issue all at once, and so they often
default to a position of improving individual stops
one at a time in response to complaints or requests
from customers.
There's one way your agency can get out in front
of the bus stop improvement issue - create a Bus
Stop Database/Inventory and Improvement Plan. Take
a moment to consider how you, or someone else at
your agency, might answer the following questions:
- Do you know the location, condition, and level of amenities at each of your bus stops?
- Do you have this information available in a format that is user-friendly, easily accessible, and easily shared with other municipal agencies (DPW, Police, Fire, etc)?
- Do you have a plan in place that helps you implement customer-oriented improvements in a logical, system-wide manner?
For most small and medium size transit agencies the answers to these three questions are probably:
- Not really
- No
- No - We make improvements on a stop-by-stop, or complaint-by-complaint basis
- Passenger Information, Accessibility and Operational Feasibility
- Lighting and Security
- Shelters and Benches
- Advanced Passenger Systems
- "Gateway" or Thematic
To make the database GIS compatible, Nelson\Nygaard recorded the geographic coordinates of each bus stop using a Geographic Positioning System (GPS) and geocoded each coordinate to its corresponding bus stop. Incorporating this GIS component into the database makes it possible for transit staff to visually explore the relationship between routes, boarding activity and bus stop conditions.
Having a Bus Stop Inventory and Improvement Plan won't completely protect your agency from liability, but it will certainly put you in a better position of understanding your strengths and weaknesses both at the individual stop and system level. More importantly though, an Inventory and Improvement Plan provides an excellent tool for identifying those critical capital improvements at bus stops which can help you capture new riders and retain existing ones.












