ConnectJXN: Transit Plan
Case Studies

ConnectJXN: Transit Plan

Jackson, MS

Nelson\Nygaard led the City of Jackson’s first comprehensive study of its JTRAN transit system in nearly three decades. The study created a blueprint for a modernized JTRAN network that adapts to changing community needs and mobility technologies to serve transit riders better. Key outcomes of the study included:

Bus Stop Sign Design
  • Comprehensive Public & Stakeholder Engagement: The COVID-19 pandemic required a hybrid approach to engagement to ensure customer and stakeholder participation in the study. This was accomplished through a mix of virtual committee meetings, socially-distanced outdoor rider outreach, a social media campaign, and interactive online surveys and websites.
  • Data-Driven Service Planning: Nelson\Nygaard partnered with UTA to conduct boarding and alighting counts using APCs installed aboard JTRAN buses. Using this data, Nelson\Nygaard developed a suite of web-based tools that integrate ridership, running time, and location-based services data to identify areas of unmet demand and new market opportunities.
  • Complete Service Restructuring: Nelson\Nygaard delivered a service redesign that provides new direct connections to major activity centers and improves population access to these locations by nearly 30% on weekdays and 50% on Saturdays. While the redesign resulted in a service area reduction, coverage to low-income population and jobs was improved and impacts to existing riders were minimized. As part of this effort, the Nelson\Nygaard team identified and modeled potential on-demand service zones for future implementation.
  • Paratransit Service Area Policy Revision: A comprehensive evaluation of JTRAN’s paratransit service revealed the need to revamp its city-wide service area policy to improve the agency’s long-term financial sustainability. Nelson\Nygaard crafted service area policy alternatives for the City’s consideration, which ultimately led to the selection of a two-tiered ADA/Non-ADA service profile.
  • Detailed Implementation Plan: Nelson\Nygaard crafted a comprehensive implementation plan, including a capital and bus stop improvement program, policy recommendations, and a detailed work program to guide JTRAN as it works towards making the system redesign a reality.
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